A few weeks ago, I had the honor of telling my story at the Business Innovation Factory, a TED-inspired conference in which innovators from a variety of fields share the personal experiences that transformed their businesses and their lives. The conference was overwhelmingly powerful – I was in awe of so many of the storytellers who, in very real and tangible ways, are changing the world.
The story I told was my own. It describes the sequence of events between posting my first crappy recipe online to landing my dream job at Modernist Cuisine, to launching a very successful Kickstarter for Sansaire. Anybody who proclaims, “follow these steps and you can do it, too!” is lying. The truth is, I got really lucky several times over. But, in retrospect, there are a number of things that I just happened to do right, and they allowed me to capture the opportunities that came my way. Being boldly passionate was at the top of that list.
Ironically, this was the most difficult presentation I’ve ever had to give. Not because of stage fright, or because I needed to do a bunch of research, or because it was difficult to condense into the time I had a available (I went over my time. Oops.). It was difficult because I was telling my own story, but I had rarely stopped to put it in perspective. In fact, it was my wife, Rachel, who ultimately crafted the narrative I presented at BIF. After floundering my way through a fuzzy set of bullet points for the fourth time, she finally said, “Why don’t you let me tell you your story? I know it better than anyone.” She was right. I took out my notepad, and Rachel proceeded to connect the dots with far more insight than I ever had.
It’s highly worth your time to check out the other storytellers in the Business Innovation Factory series. They’re pretty badass.